If, according to a survey, less than half of the Finnish use a reflective vest at night as it passes. Traffic to avoid many accidents and near-misses, if the use of reflectors would be more common in Finland.

– The driver is detected using pedestrian reflector much longer than without the reflector moving. Low beam lights while driving detection improves a dark road 25-40 meters to 130-140 meters. Far reflector lamps in a user already appears in more than 400 meters away. These figures show how important the reflector exercise of traffic is, says, If loss prevention manager Jari Pekka Koskela.

– By law, a pedestrian must use an appropriate reflector while moving in the dark. Without a reflector moving the pedestrians and cyclists endangering However, above all, his own life, so cycling should use the bulb and travels on foot as visible reflectors, Koskela says.

In order to appear more and more of us in the dark

If P & C has developed an internationally famous Finnish fashion designer Laura Juslin Great-made clothing, as well as to reflect the dark that are high fashion.

– Brilliant campaign does not intend to sell reflective products, but our aim is to provoke through their discussion of the importance of appearing in the dark. Within a week the reflective strip has been a topic in the news and somessa both private persons and organizations brought. If we had or manufactured conventional reflectors, we would not have lifted using a reflector the subject. This is so we as the other operators have been trying for the past several years, similar to If P & C Marketing Tuula Siren.

Campaign accessories are of high fashion, which is reflected in their price. They are made from high-quality materials, including soft leather.

– It would be great to have activated the Finnish those who do not normally attach reflector condition. Among other things, the young city dwellers, of which only less than 30 per cent of our research, according * to use in the dark is always a reflector, it is such a group, says Sirén.